Keynotes & events
Paul speaks to leadership teams, conferences and organisations navigating AI and digital change — turning big shifts into language people can act on. Talks are tailored, evidence-led, and built to leave a room thinking differently.
2026 · New titles
non-fiction
Five years ago we called curiosity an advantage. Now it's an imperative. AI has made answers cheap — so the value has shifted to knowing what to ask next.
for teens
How to ask better questions in a world that has all the answers. A book for the generation growing up with AI at their fingertips — turning curiosity into their unfair advantage, guided by Sok the magpie and the 7 Cs.
fiction · thriller
A conspiracy thriller where finance, democracy and AI collide. When trust becomes the only currency that matters, one question could unravel everything.
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Paul Ashcroft, Simon Brown and Garrick Jones with world-leading experts on curiosity, AI and the digital age. 100+ episodes.
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Hosted by Paul Ashcroft and presented by SmartLab — conversations with leaders on digital transformation and the future of work.
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About
Author, speaker, podcaster and co-founder of the Ludic Group. With a background in mathematics and computer science, Paul works at the intersection of technology and human behaviour — helping people and organisations make sense of AI and digital change.
Paul writes and speaks about what technology does to how we live, work, think and decide.
His non-fiction explores curiosity, digital humans and the future of work. In 2026 he adds his debut thriller, Aurelian, taking those same questions into fiction.
Get in touchNewsletter
Occasional notes on curiosity, AI and the future of work — plus first word on new books and where Paul is speaking next.
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For speaking, podcast guesting, or anything about the books — send a note and Paul will get back to you.
Preview only — full book available on release.
